Information Systems Strategic Planning Essay

Situational analysis is defined as a methodical compilation and assessment of past and current economical, political, social, and technological data. This has an objective of assessing the organizations PEST and SWOT analysis, and also identification of internal and external forces that may affect the company’s performance and choosing of strategies. Market opportunity analysis is the utilization of forecasting techniques to the market factors that may influence the demand a product. It is also defined as formal ordered effort to recognize future situations which can be utilized to gain competitive advantage. Several techniques ranging from simple extrapolation complex technological forecasting and decision support systems can be used in market analysis. The purpose of market opportunity analysis is to determine is there is sufficient demand for the envisioned product or service and to establish if he product or service can be offered on profitable basis in the market as argued by Boar (2010). The function of market opportunity analysis is to synchronize the operations of the company with the goals and objectives in order to gain competitive advantage. Task Information Systems is an organization with twenty three years experience whose business is the provision of strategic information systems for organizations, the company offers several Information and Communication technology based services such as M. I. S. / I. T. Department Management and Technical Project Management, Information Technology consultancy, network design, tailor made software, web development and user Training. A customer market opportunity analysis at Task information systems involves analysis on the firm’s priorities if they are in agreement with the organizations goals and objectives. The company intents to be a world class player in the information systems market , however, its objective is to provide information systems to fifty companies in two years. An analysis reveals that the goal and the objectives may not be in agreement since to be a world class player requires offering services to more customers in a year, not just fifty in two years. The company needs to clearly segregate customers, so as to be understandable on the criterion of determining the fifty companies to be served in two years. An analysis on the flexibility of the company in terms of willingness to tailor services to suit the needs of the customers, involves working with customers to design and redesign products. An analysis of the firm’s strengths reveals that the company has good community customers, moreover Task information Systems is relatively flexible organization which can be attested by its strategy on customer satisfaction. Another important concept on market opportunity analysis is on the products offered by the company, if they can be supported over a long duration of time for a number of targeted customers. The company offers M. I. S. / I. T. Department Management and Technical Project Management, Information Technology consultancy, network design, tailor made software, web development and user Training among several other services, this can be compared with the available knowledge base and expertise. The analysis reveals that the company is promising more than it can deliver to the satisfaction of customers, since if it is to offer all the advertised services the workforce would be overwhelmed. An analysis on ways in which the organization can make better, more productive use of the information to which is already in its domain to create effective customer satisfaction and relations, reveals that the company has the opportunity of faster information,that allows business with no boundary limit in terms of potential customers, furthermore the organization has positioned itself to deal with the latest innovations in the market. Task information utilizes the latest innovations such as Search Engine Positioning, NetObjects Fusion, Sonicwall, ZoneAlarm, and Kerio Firewalls this therefore reveals that the company is dynamic and stands to benefit from its strong capacity to consolidate on various innovations. On analysis of the existing policies, procedures and practices governing the management and utilization of information throughout the organization, reveals that information utilization in the organization is not centralized and there exists no centralized management structure, this reveals therefore that the company lacks good managers with good leadership skills, which may affect customer experience and relations. An analysis on the opportunities available for Task information systems, which can be utilized to gain competitive advantage include deregulation allows the company to advance into new markets hence more customers, in addition, the company can utilize the opportunity of faster information allows business with no boundary limit, this is because most of the services, offered by the firm are internet based, therefore the company can reach several clients at a time. Another present opportunity is in the strategies utilized by the organization to gain a market niche, the company utilizes added value, customer satisfaction, training, aggressive marketing, e-commerce and lower cost, in order to increase the customer base and gain competitive advantage. Conclusion To gain competitive advantage therefore, Task information systems has to focus on effectively identifying and meeting the unmet/underserved customer needs, and eliminate barriers that block some/all potential customers, while at the same time innovating opportunities that enhance the customers’ experience. The strategic moves to be taken are value chain which is a set of value creating activities within the company. This includes trapped value which is concerned with efficiency, accessibility and customer empowerment. New value involves personalization, extension, community-building, collaboration while horizontal plays improve functional operations to satisfy customer experience, in addition the company should adopt vertical plays which in concerned with improving industry specific business activities. Importance of gap analysis, determining weakness in other organizations Determining weakness in other organization is very important to assist the organization in deciding upon marketing strategies and tactics, knowing the weakness of the competitors is beneficial in understanding how to exploit those weaknesses while marketing the products of the company and pointing out the strengths of the company to the customers. Determining weaknesses of competitors is also important to assist the organization to avoid those weaknesses, and avoid actions and situations that may lead to the same weaknesses.

The Amish Culture

The Amish Culture The Amish are a fascinating people. They live surrounded by cities full of technology. Yet they live without automobiles, electricity, and most modern comforts that are taken for granted by many. Donald Kraybill asks the question â€Å"How is it that a tradition-laden people who spurn electricity, computers, automobiles, and higher education are not merely surviving but are, in fact, thriving in the midst of modern life? † Though they do not have all of the technology that we take for granted, they live richer lives than many non-Amish people. ecause gender relations are accepted amongst others in the community, they have strong beliefs, traditions and values, and kinship is important. In the Amish community, they rely heavily on their agriculture as a mode of subsistence. This is known as being an agrarian society. Though they have other means of sustenance, they recognize the importance of agriculture to the community. Amish culture does not use electricity or other modern conveniences. This makes the farming a longer process, as this is their means of survival. They have other means for livelihood but farming is their main job. Some build furniture to sell to the surrounding communities. Others will farm for non-amish employers. â€Å"Some stereotypes of Amish life imply that they reject technology and live in a nineteenth-century cocoon. Such images are false. The Amish adopt technology selectively, hoping that the tools they use will build community rather than harm it. In short, they prefer technology that preserves social capital, rather than depletes it. †(Kraybill, 2001). In the technology laden world today, it makes sense that a culture that only uses certain technologies selectively would rely heavily on the land to provide. The Amish have traditions that are considered strange to many people, in addition to the lack of technology. The baptized members of the Amish church marry other baptized members of the church. This does not mean necessarily that cousins marry cousins. While this does happen, some Amish women may choose to leave one community for another. This is often done because the men inherit the family land. The men inherit the land because the Amish culture is a patriarchal culture. The marraiges are not arranged but the parents must give approval. Right before the marriage, the couple is â€Å"announced† and the preparations for the wedding begin. After the wedding, the man will start to grow out his beard to signify his marital status. Another well known tradition is the Amish barn raising. A barn raising is a gathering of men in the community to build a barn for a fellow member of the community. It is used as a way to not only accomplish a task but to also socialize. The Amish community is known for their desire to help one another and reinforce the sense of community. The barn raising is known as a â€Å"frolic† in the Amish culture. There are many men assisting in the building. In addition, the families know that in the future, if there is ever a time they need assistance with something, the community will be there to help. Frolics are not only reserved for the men. The women in the community get together for quilting, shucking, or canning. The traditions and core beliefs were founded in Europe by Jacob Amman based on the writings of Menno Simons, the founder of the Mennonite movement. These beliefs are held fast by every member of the Amish community. The basic religious beliefs are Christian in nature, such as a belief in Heaven and Hell. The Amish believe, however, that salvation is not guaranteed. Upon death, God weighs the deeds and life of the person to determine their worthiness for Heaven. Baptism is done when an adult in the Amish community decides to give themselves wholly to the church. It is symbolic of their commitment. â€Å"Amish youth decide if they want to join the church in their late teens and early twenties, and if they choose to be baptized, they submit themselves to the order of the church for the rest of their lives. In doing so, candidates make a confession of faith and agree to comply with the order of the Amish community, or the Ordnung, an unwritten tradition that spells out expected behaviors and regulations. Church members who break the commitment and refuse to repent and confess their sins are excommunicated and â€Å"shunned. † The Pennsylvania Amish try to persuade the wayward to cooperate with the church, but those who continue to be disobedient must be banned from fellowship in order to maintain the purity of the church. The shunned are prohibited from engaging in any social interaction, cut off from all close friends and associates. Shunning happens infrequently, although it serves as an effective form of social control for the Amish that preserves their spiritual purity. † (http://www. padutchcountry. om/towns-and-heritage/amish-country/amish-religious-traditions. asp) The youth in the Amish communities make this decision by participating in Rumspringa. This translates to running around. Around the age of sixteen, the Amish adolescent participates in activities that are not allowed by a baptized member of the church. These are typical â€Å"English† behaviors s uch as drinking alcohol, wearing â€Å"English† clothing, and not have a requirement to attend the church. Not all youths choose to have a Rumspringa. Some, on the other hand, choose to leave the community for the year and experience life outside of the community. Most return to the Amish culture and devote their lives to the Amish way. Most Americans would not be able to live without the modern conveniences to which they grown accustomed. The Amish are simply fascinating with their plain living and culture rich with tradition. Though they do not have all of the technology that we take for granted, they live richer lives than many non-Amish people. because gender relations are accepted amongst others in the community, they have strong beliefs, traditions and values, and kinship is important. References Hurst, C. E. , & McConnell, D. L. (2010). Young Center Books in Anabaptist and Pietist Studies : Amish paradox : Diversity and change in the world's largest amish community. Baltimore, MD, USA: Johns Hopkins University Press. Kraybill, Donald B.. â€Å"Amish. † Gale Encyclopedia of Multicultural America. 2000. Retrieved November 28, 2011 from Encyclopedia. com: http://www. encyclopedia. com/doc/1G2-3405800016. html Kraybill, D. B. (2001). Riddle of amish culture (revised edition). Baltimore, MD, USA: Johns Hopkins University Press. Mackall, J. (2008). Plain secrets : An outsider among the amish. Boston, MA, USA: Beacon Press.

Charles Dickens

Dickens is using figures of speech to make pictures in the readers head and he is therefore helping people imagine the things he is telling about. One would say that Dickens is using metaphors to put a picture on his story and to make everyone feels how awful and terrible Coketown is. â€Å"Coketown was a town of red brick, or of brick that would have been red if the smoke and ashes had allowed it; but, as matters stood it was a town of unnatural red and black like the painted face of a savage. He also uses the same word again and again to make his negative impression of the factory clear. â€Å"It contained several large streets all very like one another, and many small streets still more like one another, inhabited by people equally like one another (†¦)†. After reading the story you almost smell the smoke and see the clouds of smoke in front of you. â€Å"It was a town of machinery and tall chimneys, out of which interminable serpents of smoke trailed themselves for ever and ever, and never got uncoiled. When you have read that description of the smoke you can feel it everywhere around you like a snake sneaking around because of the metaphor Dickens is making. Another metaphor you can find is when Dickens has to describe the steam-engine. He does that by using a huge animal like an elephant to make people imagine how enormous the engine is. â€Å"(†¦) and where the piston of the steam-engine worked monotonously up and down, like the head of an elephant in a state of melancholy madness† Finally you can conclude that Dickens uses a lot of metaphors and figures of speech to make the reader fells how it is being in Coketown.

The Prince and Chinese Maze Murders Essay Example | Topics and Well Written Essays - 1000 words

The Prince and Chinese Maze Murders - Essay Example In those days Italy was a world leader in arts and culture, and new ideas were being produced all the time. The setting of the Maze Murders, on the other hand, is a provincial backwater, where a fatalistic view of the world prevails, and few people aspire to learning. Italy is a forward-looking state, while China rests on an ancient tradition and seems more backward looking than innovative. Because of this cultural difference, the Italian society of Machiavelli is by far the preferable one to live in. Machiavelli describes a state where the ruler is expected to keep people in check through his superior wealth, and particularly through his power to threaten and carry out military action against anyone who rises up against the establishment. He seems to suggest that it is best when a great deal of power is concentrated in this one person, and advises the prince that â€Å"flatterers must be shunned† (Machiavelli 75) and that it is not good to listen to the advice of lots of diff erent people. This creates a despotic leader, and so long as the leader’s character is good, things can go well in the state, but as soon as a leader grows arrogant or resentful, there can be very extreme consequences for the whole state. He does encourage the ruler to be generous, to keep his word, and to be merciful, within reason, but at the same time he advises the ruler that it is better to be feared than to be loved. The philosophy behind Machiavelli’s kind of state is a kind of cult of the personality, making the ruler the best possible individual and worthy of the loyalty of his people. The existence of the book implies at the same time that there will be at least one trusted advisor who will advise on strategy and act as source of information for the ruler. Ambition is seen as a great quality, and the prince is encouraged to master the art of war, and to learn how to judge the strengths and weaknesses of potential enemies, in order to maintain a stable and pea ceful realm. Machiavelli urges the prince to remain watchful saying that a wise prince â€Å"must never take things easy in times of peace† (Van Gulik 49) suggesting that mental and physical training are the way for him to keep a step ahead of any potential enemies. In a way the cultivation of warlike qualities is presented as a kind of protective aura, much as nowadays the existence of nuclear weapons prevents full scale international war. In Van Gulik’s vast landscape of China, on the other hand, authority seems far more diffuse and arbitrary. The role of the magistrate is supposed to be an official duty carried out with great seriousness, and there is supposed to be an official tribunal building and staff in every city to ensure that law and order are maintained. It is evident from the situation in Lan-fang that the previous magistrate has been less than efficient before the new magistrate Dee arrives. Dee even stamps his foot in annoyance and shouts â€Å"Where ar e the guards, where are the constables? Where are the scribes, where are the clerks, where is everybody in this accursed tribunal† (Van Gulik 19). In the postscript to the novel, Van Gulik explains the temporary nature of the magistrate appointment, and he hints at the reason for this when he explains that the lieutenants are not allowed to investigate crimes because of their tendency to be influenced by private considerations, and

Evaluate the different testing processes Assignment

Evaluate the different testing processes - Assignment Example In addition, the vendor offers a solution called ‘SAP Business by Design’ that caters for organizations that do not have Information Technology (IT) resources (Shelly & Rosenblatt, 2011). On the other hand, SAP is effective software that addresses strategic business needs that are capable of propelling an organization into the next level. For instance, the website offers SAP HANA Services that offer planning, innovation, and implementation of business strategic plans. The company has introduced E-book that offers organizations with best ERP strategies. Moreover, SAP offer advanced technologies such as analytics, cloud technology, in-memory computing and e-mobile services that are fast and cost efficient (Services & Support for SAP Business Management Software, 2013). Oracle Oracle ERP cloud services form an integrated back office solutions that keep organizations competitive. Organizations that employ Oracle enjoy an efficient, collaborative, and effective ERP Cloud Serv ices. Oracle offers three main services. Firstly, it provides a global enterprise solution in all organizational departments. Global enterprise solutions from Oracle include project management, procurement, and full-featured financial accounting. Moreover, the Oracle ERP Cloud Services are compatible to most ERP strategies and provides standardized global business processes. These services offer consistency across all locations globally. Secondly, Oracle not only accesses information about a company but also takes the needed action in implementing solutions geared towards improving the IT services of a company. Oracle solutions offer businesses informed and data-driven strategies. Finally, Oracle addresses people’s activities in a company in all views and provides the output of each person. Oracle is the only ERP service that provides advanced cloud services providing the most current advanced strategies that any entrepreneur can trust (Oracle ERP Cloud Service, 2013). Review at least two other vendors that offer ERP solutions Apart from SAP and Oracle, there are other vendors offering ERP services. These are Infor and Microsoft dynamics. Infor Infor ERP solution creates a functional and flexible strategy helps industries adapt new manufacturing trends and changes in technology. Info provides a better option for an entrepreneur with a desire to expand business operations globally. In addition, this vendor offers reliable and less costly IT costs to improve business strategies in order for an investor to get a return on investment. Infor software has also penetrated the ERP product portfolio by creating a consistence and effective relationship between industries’ functionality and integration of modern IT services. Infor offers annual maintenance practices through cloud ERP systems. In general, Infor assists an organization in implementing ERP strategies through responding to changes, expanding businesses as they grow, minimizing IT costs and risk s, optimization of a company’s operations and resources, and improving the company bottom line. With the current challenging business environments, Infor has devised means of sustaining an organization for effective process improvements (Ponis, Tatsiopoulos, Tsitsiriggos & Christou, 2007). Microsoft Dynamics Microsoft Dynamic is an ERP solution based software that creates designs for modern businesses through empowering individuals to act at their

D1213 Assignment Example | Topics and Well Written Essays - 500 words

D1213 - Assignment Example Production of bottled water is under strict regulations and monitoring prescribed by FDA which ensures cleanliness and purity of the water. In case of tap water most of the time water lines are affected due to contamination which can be avoided by using bottled water. As there are, both negative and positive aspects related with bottled water so according to me it is better to use bottled water from a reputed manufacturer (Azoulay, Garzon and Eisenberg). Before consume bottled water it is always recommended that to verify the content level and make sure that it is purified according to FDA regulations. Ergogenic aids are mainly the supplements, which has a quality to enhance performance for a certain time by increasing energy utilization. The external influence provided by ergogenic aids is associated with not only performance but also can remove certain restraints, which can limit capacity of an individual (Tokish, Kocher and Hawkins). International Olympic committee has an independent body of that is World anti drug doping agency (WADA) has a prescribed guidelines for ergogenic aids and there mode of legality. Blood doping is a kind of ergogenic aids, which is illegal as it cause severe side effects in human body. There are also some supplements also which are permissible according to the WADA. Supplements such as creatine, caffeine, amino acids are legal in a permissible range. There following questions can be asked to an athlete before taking this kind of supplement, Further research needs to be done on the effect on performance and side effects of the supplements. Athletes and their coaches who are using these kinds of supplements need proper counseling. Awareness program can be organized to give a proper picture of the side effects. Most importantly Legal action should be taken to the users of banned supplements. Tokish, John M, Mininder S Kocher, and Richard J Hawkins. â€Å"Ergogenic Aids: A Review Of Basic Science,

Innovation and Regulation of Information and Communication Essay

Innovation and Regulation of Information and Communication Technologies - Essay Example Economic and Regulatory Factors responsible for the Success of Digital Terrestrial TV after 2001 According to a new global report on Digital Terrestrial Television (DTT) published together by Digital Technology Consulting and Screen Digest, long-term success of the DTT depended on whether broadcasters were successful in developing specific revenue streams from the DTT broadcasts and also how they adapted their business models to local market conditions. If the business models of DTT are studied in the different European countries, three distinct business models can be noticed. The first model includes the Pay – TV Platform where the DTT services were offered as the premium content in direct competition to cable and direct-to-home (DTH) satellite services. UK, Spain and Sweden adopted this as the original business model of DTT. The second model consists of the FTA Platform where DTT was offered as a variety of free-to-air (FTA) channels. Italy, France and Germany adopted this a s their business model. This also happens to be the business model of UK since 2002. The third model comprises of the Hybrid Platform where the DTT service combines a number of FTA channels within a limited payment. UK, Sweden, France and Finland have migrated to a hybrid DTT model (Oberst, Obradors & Garcia 2005, p 5; Starks 2007 p 168-172). Further analyses help to infer that the FTA Platform has contributed mainly towards expansion of the DTT services among the major European countries. The United Kingdom first operated on the Pay-TV Platform from which it switched to the FTA Platform. It now operates on a hybrid of Pay-TV and FTA Platform. Germany previously operated on the FTA Platform from which it now operates on a Pay TV using DVB-H trials. France used to operate on the FTA Platform from which it has now switched to combination of the FTA Platform and Pay-TV. Previously, Finland operated on the FTA Platform and now it operates in the FTA Platform and the Pay Channels. Sweden was on the Pay-TV Platform from which it has switched to a combination of Pay-TV Platform and FTA Channels. Italy used to operate on the FTA Platform from which it migrated to a combination of FTA and PPV (Oberst, Obradors & Garcia 2005, p 6). A Successful DTT Launch There have been four factors identified as necessary to a successful DTT launch: Firstly, there should be the availability of low Cost Set Top Boxes. These are widely available over an attractive range. Secondly, there must be co-operation between the various key and DTT stakeholders. Development of the DTT service requires the amalgamation of the interests of a range of stakeholders which includes policy makers, regulators, content owners and also multiples and network owners. Thirdly, there must be strong communication of DTT offerings and benefits to the potential customers. It has been found that consumers are not aware of the value of DTT. So a successful implementation of a DTT service requires a strong campaign of market communication informing the potential buyers about the presence and content of the DTT offering, the subscriber benefits, the technical issues including coverage, set top boxes etc. and exact switch-over dates of the service. Fourthly, there has to be an attractive offering of tangible and affordable benefits to the subscribers (Oberst Obradors & Garcia

To Vaccinate or Not to Vaccinate Essay Example | Topics and Well Written Essays - 500 words

To Vaccinate or Not to Vaccinate - Essay Example The cost of saving a life by preventing the occurrence of a condition such as tetanus and other preventable such as pertussis through vaccination is lower as compared to curing the condition. With this in mind, it is, therefore, vital to vaccinate children rather than spend tones of cash and other resources treating or attempting to cure a condition (Bloom et al, 2003). Statistics support this with facts, such as, child immunization saves roughly $5 and $11 in direct and social cost respectively (National Institute of allergy and Infectious Diseases, 2010). In addition, vaccines keep the body’s immune system alert in order to fight diseases and pathogens. In light of this fact, should a child be vaccinated and infected with a highly infectious disease, the child is less susceptible to the condition worsening. This is, in addition to having a reduced, incubation and contagious period. In turn, this protects those around the child from catching the infections by blocking the period and, at times, the child may not be contagious at all. Thus, this acts as â€Å"herd immunity† where the society protects everyone from infections by acting as barriers to transmission. Vaccination also helps children concerning overall mental and cognitive wellbeing. This is due to their susceptibility to brain damage stemming from common health conditions such as influenza. Due to vaccination, brain damage is avoided leading to a normal life for the child. In this regard, the overall quality of life is improved by eliminating threats from one’s body and environment. These include disease with high fatality rates, such as meningitis and those that lead to disability or impairment such as polio. On the other hand, vaccination should not be performed on children for a number of both valid and invalid reasons. Concerning valid reasons, the use of living organisms, despite being impaired or weakened, may

HADRON COLLIDER Essay Example | Topics and Well Written Essays - 1750 words

HADRON COLLIDER - Essay Example The LHC is used by physicists in the recreation of conditions immediately after the Big Bang. This is done by the collision of the two beams at a very high energy. However, groups of physicists from allover the world then examine the particles that are formed as a result of the collisions by the use of particular detectors in several tests dedicated to it. There are several theories that describe the outcomes of these collisions. For long, the particle physics Standard Model has served scientists well as a way of comprehending the basis laws of Nature, however, it tells only part of the story. Only the trial data by the use of high energies that are arrived at by the LHC can be able to push the knowledge forward, thus challenging those that seek proof of the found knowledge, as well as those who tend to dream past the paradigm (Rossi 50).            Rumors from an internal memo has it that one of the CERNs Large Hadron Collider detectors has picked up some signals that could actually be the particle that has been sought after for a long period of time, which is known as the Higgs boson. Nevertheless, one of the major scientific objectives of the massive six billion Euros atom smasher was to demonstrate or confirm the Higgs bosons presence, a hypothetical practice that is believed to provide everything in the world or universe mass (Steiger&Uhl 73). Nevertheless, the particle is a critical part of the typical model that is used in physics in the description of the way in which atoms and particles are constituted. â€Å"Unconfirmed reports that physicians are currently working on the LHC indicated that the Higgs boson started circulating after a theoretical internal memo was published on the internet. Scientists quickly urged carefulness over the assertions as most particles candidates that appear in the colli sion tests at the LHC are

If Money doesnt Make You Happy; Then Your Not Spending It Right Critique Essay Example for Free

If Money doesnt Make You Happy; Then Your Not Spending It Right Critique Essay The belief that money lead to ultimate happiness was circulated among mankind and perceived as the essence of life, this can be seen in the quote: â€Å"Money makes the world go round†. Upon reading this quote , one begins to think that money is the everlasting physical material that brings happiness. However, Money is only tangible and can disappear overnight. William Durant, founder of GM and Chevrolet, said â€Å"Money is only leaned to a man. He comes into the world with nothing and leaves with nothing†. This indicates how one spends this tangible curse to pursue the thought of happiness. Throughout Dunns writing, the thought that spending money in a diverse manner brings happiness appears in numerous positions and to emphasis this stand it firstly appears in the title , â€Å"If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right†. Happiness-according to Dunn- through money, can be decanted through 8 different â€Å"Principles†: 1) Buy more experiences and fewer material goods. (2) Use ones money to benefit others rather themselves (3) Buy many small pleasures rather than fewer large ones (4) Eschew extended warranties and other forms of overpriced insurance (5)Delay consumption (6) Consider how peripheral features of their purchases may affect their day-to-day lives (7) Beware of comparison shopping (8) Pay close attention to the happiness of others. These are semi accurate ways spending money the right way and I agree with most of them; yet, some of these point I find quite contradicting. Because the nature of mankind does not agree with such perfect attributes and that one must obtain to have a more enjoyable life. Principle 1: Buy more experiences and fewer material goods. This is the utmost correct statement ever known to man when they want to spend money. The point directs us to a human natural instinct: boredom. Once a human is bored or tired of something, then that person will get rid of that object. For example; a plasma TV was bought , and it is an enjoyable device to a certain point. The TV owner would want to replace that TV with something productive and more efficient. This principle is showing that instead of buying something tangible and replaceable, one should consider something more everlasting like a memory of going to the lake fishing. Memories are not forgotten; they riddle and disintegrate over time but immortal as long as one keeps up with these  memories. Principle 2: Use ones money to benefit others rather themselves. In my opinion, this is only achieved with a perfect world containing angles as its citizens. The reality is that money isnt spent due human nature greed. There are still some saints in the world that are willing to give their wealth to the unfortunate but At the end of the day one must put into consideration that bills must be paid at the end of the month and food must be placed on the table at the end of the night. According to CNN Money Network statistics, 28% of all Americans have emergency savings savings that will last for 6 months. which means when 72% of the population lose their jobs living necessary will be excluded with if they dont find another job in less than a month. viewing it from a different perspective ; 72% of Americans live from paycheck to paycheck. With whatever there is leftover it is either going to the person or children’s saving account or for a trip for themselves or family. The author indicated the feeling and satisfaction one gets when helping someone for example donating to others as a warm or irreplaceable feeling. Principle 3: Buy many small pleasures rather than fewer large ones. Understanding this means that smaller pleasures last longer or become more embedded into our mines and life styles; due to the fact that, these small pleasures are more frequent and enjoyable. For instance, one might go out with a colleague for coffee every morning just about every day-supposing that one has an innocent crush on the other; it is better than going to that person out of the blue and asking the other for dinner. first, you have made a common ground with that natural frequency of $5 a day for two cups of coffee- so that means that you are less likely to be rejected completely. second, it is cheaper than one impressive dinner that might be in the $80-$90 dollar range. This is true to a certain point; if you have a family trip every year to the most casual tourist traps could be a lot more cheaper than one big one every two years to some where exotic and fun. I have personally performed interviews with people from the upper, middle , and lower classes. surprisingly the upper and lower class citizens both have the same mentality; which was frequent but cheap trips. The reasoning behind this -in my opinion- is to break the cycle of work, and sleep. Even though the middle class is known to everyone of being the hard working class . looking at the middle class, they prefer one big trip every once a year. this  shows that they first must insure themselves and their family before performing any drastic moves. Principle 4: Eschew extended warranties and other forms of overpriced insurance. People must have some kind of insurance to back the citizens up against any miscellanies accidents from heart attacks to explosions. the problem lies within the citizens themselves. as we hear through the media that almost 20% of Americans dont have insurance; for instance if a family member had a bad illness then all of the member in that family would suffer the consequences of the medical bill. Due to medical prices nowadays, if youre not insured than get prepared for the worst once an accident happens. Principle 5: Delay consumption. The very straight translation of this is in one quote: dont spend what you dont have. Marketing is a technique to lure the innocent and naive to falling prey to these falls advertising from the big monopolies. this point is the second most important point that humans do not realize. debt is something no one should endure and struggle through; it might be a grace if done once or twice for example: car loans, mortgage, credit cards. however, it will be the inferno once a standard Joe does not keep up with his bills because then all of those payments plus the interest on them will engulf that person till he/she is worn out or dead. Principle 6: Consider how peripheral features of their purchases may affect their day-to-day lives Third most important principle -in my opinion; finding the effects of irresponsible spending on someones life. this shows that one must know what theyre going to buy before and the effects of that purchase. There is a local quote: Do not shop at a grocery store when youre hungry. the meaning behind this quote links most of these principles together; if you shop when youre, most likely:1) youre going to buy a lot (2) once you buy a lot then you do not know how much your spending, (3) most of that food you bought you will eat but some will be thrown away. Principle 7: Beware of comparison shopping. this principle shows how one of the fallacies come into place: ad hominem. online shopping lets you compare products from different manufactures and compare them together. wondering how ad hominem comes to place; lets take this example: Joe wants to buy a car but he does not know what to look for; so he goes to an online website that can compare cars together. The first car he looks at is awesome but it has a leading competitor so the car manufactures put the flaws in that leading competitor car, and vice versa.  they both attack each other than using the positive attributes of each car are. it is a psychological brain attraction; by altering the context of the paragraph -by choosing the right words- the customer is in their grasps. Principle 8: Pay close attention to the happiness of others. this simply means that one must consider other peoples opinions before buying a product or service. this is also considered to be an ad hominem and moral equivalence; the reason is because we rely on hearsay not actual facts. it is a way of marketing to discredit an institution of whatever and whomever it is. The essay shows how spending money in certain ways can be effective to ones life style; bringing about more happiness according to Dunn through 8 Principles. the problem with that is that human nature most of the time cannot be predictable; so generalizing how one should spend their money to achieve happiness is not the way to going about; more like it is how can one achieve happiness at minimal spending.

Pros And Cons Of North America Free Trade Marketing Essay

Pros And Cons Of North America Free Trade Marketing Essay This report provides an analysis of the current and prospective profitability, pros and cons of North America Fee Trade Agreement. The analysis also includes the origins, objectives trend, and the advantages as the comparative advantages, standard living and nation policy, together with the disadvantages such as the deep analysis about the job loss in United State and the human right and nature. Other supporting ideas includes the detail information about the profit that this agreement bring to the people in US, Canada, Mexico and the wide countries, its purposes and goals, or the return from the investment as well as the loss. All the related detail and calculation can be found in the appendices. General earning from this free trading also estimated below industry averages. In particular, comparative performances in the areas of the markets control as well as the evaluations from NAFTA. The report finds the prospects of this agreement in its current position are evaluating and developing. The major areas of weakness require further investigation and remedial action by governments. Besides that, because NAFTA has many pros, governments also need to adapt and try to reduce the bad effect to countries which already become the one union. The report also investigates some limitations that NAFTA had through the analysis of advantages and disadvantages. Some of them are the connection between the government and companies, which lead to the fact that many companies have the disadvantages without the supporting by the union if they choose to stand independently. Furthermore, the lack of attention to the right of human due to the rush and overwhelm working hour and their insurances are low and unfair which develops by the maquiladora programs from NAFTA. II. Introduction. Origins. According to Paulette  L.  Stenzel (2010), The North American Free Trade Agreement (NAFTA) is an agreement signed on January 1, 1994 within the 3 three countries United States, Canada, and Mexico which become the largest free trade area in the World (GDP). NAFTAs purposes are reducing the trading costs, increasing the business investment and help North America to achieve a wider position in the global marketplace.   When these three countries signed NAFTA, US and Canada had agreed to sign the United States-Canada Free Trade Agreement (CFTA) and added this agreement into NAFTA. Because of CFTA, there will be a change in place of the agricultural trade before NAFTA. Most of the food in United State and Canada became duty free on January 1, 1998. NAFTA began the implementation on January 1st, 1994 and going to be develop in 15 years.  Ã‚   Objectives. Some of the objectives from the agreement include the tariffs eliminate on the trading between Canada, US and Mexico and prepare a standards the provision of national treatment for other signatory countries foreign investors. Furthermore, to ensure markets secure access with the improvement on the settlement mechanism of the dispute, this agreement also help the member countries companies to have more procurement opportunities to increase the access of the government. In addition, NAFTA improves the professionals of business people and their cross-border movement within some selected countries to be stronger in protection of intellectual property right. A vast of new business opportunities had opened up by NAFTA for the three partner countries and other countries that want to enter North American market. Based on this, the investors come from other countries stay at a location in Canada can have the ability to attend the whole area of North American market.  Moreover, NAFTA has an entry in force which said that the significant increases experienced by the parties a in the goods and services trade among them. There also an agreement from the three Customs Administrations about NAFTA Rules of Origin Regulations (the Regulations) and the Rules of Origin of the NAFTA. In the worsened conditions of the economic in 2008; during the U.S. Presidential campaign, NAFTA became a hot issue again. Senators Hillary Clinton a democratic candidates and  Barack Obama  both blamed the loss of American jobs manufacturing to NAFTA and make a suggestion about the renegotiated for this term which will need to include the higher labor cost and the environmental standards. III. NAFTA pros and cons. Advantages. It is no doubt to say the most advantages that NAFTA bring to 450 million people in the U.S., Canada and Mexico is the free entrance in trading not only in their own country zone but also in the worldwide market place. With the national policies which support those countries with lower cost in export and import, it is responsible for $1.6 trillion in goods and services annually. It also decreases the inflation by reducing the cost of import to have more view, lets look into the figure of United States economy via the data of GDP rate which increased steadily 5% a year; it is the clear evidence to show the advantages the NAFTA bring to their countries. Comparative advantages. According to David Ingram (2009), NAFTA helps international trade to eliminate the tariffs between members countries by boasting the natural advantages that they owned. This means that they can low down the cost of production line and provide to the consumers more reasonable price of product because of cheap materials come from their natural resources advantages. U.S is famous for their high quality consumers good with low cost, while the strength of Mexico is agricultural product such as foods and crops. NAFTA eliminates the tariff between two countries so that US can purchase the crops and poultry with cheap price from Mexican, while Mexican can buy the cheap consumer product with high quality from US also. Thanks to NAFTA, agricultural exports to Canada and Mexico grew from 22% of total U.S. farm exports in 1993 to 30% in 2007. Standard living. NAFTAS goal is to reduce tariffs among Mexico, Canada, and the United States over a period of years, making it easier to trade goods across national borders, and increasing economic efficiency in North America. It clearly deserve the strong support of all those who believe in liberty and free markets. Moreover the standard living of people in those countries has risen day by day together with the demand of high quality produce comes from US (Freedman, 2004). NAFTA provides the free market with high demand of product, which will lead to the risen in the number of jobs needs. 25000 jobs are created for any additional billion dollars the US export. Over 150000 new jobs associated with NAFTA were reported during the last 5 years (Shahabbuhin, 2003). Nation policy. Free trade innovation will give nation the chance to step closer to each others and be more active in coordination. It also helps to reduce the rate of illegal immigration and international smuggling from nation to nation. Moreover, NAFTA protect the intellectual property right of members nation with their own policies regulations. Disadvantages. Job loss in United State. Many manufacturers in United State had to move jobs to lower-cost Mexico with lowered wages, manufacturers still competed in industries. NAFTA did not support enough for Mexican labour and environment protection and caused the lost of manufacturers 1.3 million farm jobs in Mexico. The organization exported corn and other grains with low-cost so Mexicos farms reduced output from 33.2% in 1990 below 13.2% in 2001. So many rural Mexico s farmers refused to cooperate with NAFTA because they could not compete with the other as well. Moreover because Mexicos labour were cheap, many manufacturers in United State chose to move the place they put all of their production line. It leads to the fact that bbetween 1994 and 2010; Mexico totalled $97.2 billion, were displacing 682,900 by U.S. jobs. About 80% manufacturers were in trouble situation such as: California, New York, Michigan and Texas. Besides, the companies did not move to Mexico they selected one of two options: belonging to the union or losing the factory. And they without supporting by the union so they had so many disadvantages to compete with little bargain power. Human right and nature. NAFTA opened many maquiladora programs where employees were paid low salary and exploited with more 12 working hours in a day. These workers have no labor rights or health protections, workdays stretch out 12 hours or more, and if you are a woman, you could be forced to take a pregnancy test when applying for a job, according to Continental Social Alliance. On the other hand, with manufacturing products influenced on environment directly in Mexico because of using fertilizers and other chemicals. So enviroment took pollution and they spent more 36 billion each year to deal with environmental consequences. NAFTA are many pros so the union should adapt and reduce bad effects to countries which belong to the one. IV. Conclusion. From the former paragraph we can see that NAFTA was established for 18 years from 1994. During this period, we can know NAFTA has its own advantages and disadvantages. In 10 years, NAFTA promotes the economy of Mexico, but Mexico still need a long time to catch up with another two countries. And Mexico should catch this chance and invest in education, telecom and innovation, America and Canada should avoid the risks to create the bigger business opportunities. All in all, NATFA should be kept and develop, it will promote the economy in North America.

Dramatic Tension in An Inspector Calls by J.B. Priestly Essay -- Engli

How does J.B. Priestly create dramatic tension in An Inspector Calls? In "An Inspector Calls," dramatic, tension is created in many ways. First of all is Conflict. There is conflict within the family initially. This is mainly in the generations; Mr Birling isn't particularly proud of his son Eric and so he isn't as kind to him as he is to other members of the family. Just keep quiet Eric. As you can see, he doesn't really respect him at all. This is what Mr. Birling says to Eric after Eric asks if it was because of Mr. Birling firing Eva that she committed suicide. Rubbish! If you don't come down sharply on some of these people, they'd soon be asking for the earth. This is Mr. Birling's response after Eric tells him that he wouldn't have fired Eva. Eric is implying here that Mr. Birling was over-reacting in throwing her out, and that he should have kept her working there. After this, Eric once again brings the topic up that Mr. Birling shouldn't have fired Eva. Eric says this: And I don't see why she should have been sacked just because she'd a bit more spirit than the others. This is how Mr. Birling replies to that comment: (Rather angrily) Unless you brighten your ideas, you'll never be in a position to let anyone stay or to tell anybody to go. It's about time you learnt to face a few responsibilities. Mr. Birling saying this shows that he has no faith in his son and he feels that he will not amount to anything. Mr. Birling prefers Gerald to his son. This is obvious as he is always flattering him and giving him more respect than to Eric. This is probably another way to make Eric feel bad, to maybe get him motivated. This is the sort of thing Mr. Birling says to Eric: I'm treating ... ... to help with the baby. All of the sequences connect well and very neatly which helps to give the play more tension; because of what one person, the next thing can happen, and because of what they did, the next thing can happen and so on. This makes the play more exciting and helps it flow better, which shows it is professional and well written. In conclusion to the question, J. B. Priestly creates tension through Conflict, Dramatic Irony, Interrogation Techniques, Relief, Creation of Doubt, chain of consequences and Mystery, and Shock. These methods of creating tension are very effective and ultimately there is a lot of tension in the play. The play can get exciting in certain places due to the tension of what will happen next; what effect will one thing have on another? All in all, the play is Very well written and the dramatic tension is excellent.

Governments In Star Wars V.s. Governments In The Home :: essays research papers

Governments In Star Wars V.S. Governments in the Home In the movie "Star Wars" their exist many different forms of government. In this essay I will be comparing those forms in the movie to the ones found in the home. I will be starting with the most basic form of government and working up to the most complex. The most basic form of government is anarchy, The total absence of government. In the movie the best example of anarchy is Yoda, living by himself on Dagohba without the interference of any one apart from self. An example of this at home would be when children are left at home while their parents are away for any extended period of time. Unlike Yoda though, the children do not live in a total anarchist state for they will eventual have to answer to their parents when they return. The next most primitive form of government is a direct democracy as shown by the Ewoks. The Ewoks probably started out as many small groups that lived separate from one another and grew into what they are now through the evolution theory where, over time banned together in order to provide an easier means to access the necessities of life for the groups. At the time you see them in the movie they seem to be using a tribal form of government where the elders make up the governing body, but let every one else take part in the policy making process. Besides using a tribal form of government they also believe in divine right, or a god given someone the right to rule them as demonstrated by the Ewoks immediate worship of C3-P0 upon sight. This can be compared to any modern family a moving into an apartment along with many other families where there is a manager, but the every one living in the building can have a say of what goes on with the policy for the building. Another basic type of government is a dictatorship where only a small group or one person have control of a group of people. There is two different examples of a dictator ship in â€Å"Star Wars†, one is the Emperor's, which will be discussed later, and that of Jabba's. Jabba is a gangster on Lukes' home planet which is controlled by the empire. Jabba has a dictatorship over a small group of people and has a territory in which he has sovereignty, and therefore has all the qualities of a state. He has total control of his area including without having to give to the will of the people he governs.

Music Therapy for Autistic Children Essay -- Health, Treatment

II. History of Music Therapy Music Therapy originated in treatment hospitals for World War II Veterans. The doctors and hospital staff realized that the musicians needed training to interact with the patients. They originally had just played music in the hospitals around the patients and did not have any training other than their music training. These realizations lead to the creation of the first college degree program for Music Therapy at Michigan State University (A-9). Music Therapy is now used in many different venues, from children to Alzheimer’s Patients (N-2). According to the American Music Therapy Association â€Å"Music Therapy interventions can be designed to: Promote wellness, manage stress, alleviate pain, express feelings, enhance memory, improved communication, and promote physical rehabilitation† (D-1). They also state that any types of music can be used for therapy and therapy can be used on any types of people including people with not existing medical conditions (N-4). A News Paper Article in New Jersey even states that Music Therapy has uses for anything from birth to adults (J-1). The AMTA States that â€Å"Music Therapy is the clinical and evidence-based use of music interventions to accomplish individualized goals within a therapeutic relationship by a credentialed professional who has completed an approved music therapy program† (D-2). Therapists are available through schools. They also have private pract ices. Depending on the state, there may be state funding for the programs (A-4). When a Therapist works with a child they began planning a treatment. This happens before any treatment is done as well as during the treatment process. They reevaluate during the treatment process to make sure that the treatment... ...n they see that they can do something, they are motivated both within the session and outside of the session (F-1). Research has shown that extemporaneous music attracts ADS children’s attention more than pre-recorded music (F-4). Children are surrounded by instruments throughout their therapy session and they learn about all of them because they are surrounded by them. They can even talk about the instruments outside of the Music Therapy Sessions (K-3). One Mother testifies that â€Å"Perhaps the best part is the carry-over effect† (K-4). X. What does not work When the Tomatis sound method, it was found to not work as well at music therapy (G-1). The research that has been done on Music therapy has been done mainly outside of the USA. The places include Turkey, Denmark, and many others. As of 2000 there were no controlled music therapy research being done (G-2).

Analysis of Attitudes to Student Housing

Chapter ONE Introduction: 1.1BACKGROUND TO THE STUDY Student lodging is an indispensable constituent of the substructure of any university campus. They are even more of import in a private university. It is of import that pupil lodging installations should let pupils to transport out their academic activities freely while promoting societal interaction. Completed residential edifices should non merely be fit for the intent of the users, but besides be able to execute their maps in such ways as to guarantee comparative occupants ’satisfaction ( Liu, 1999 ) . Research has shown that designers and edifice users’ differ in their criterions or thoughts about the manner edifices should look or run. The designer is normally concerned with aesthetics, economic system, structural stableness, functionality, fulfilling the client ; while the user is chiefly concerned with how best the edifice accommodates his activities. It is necessary for betterment of the design procedure particularly in structured establishments with the possible to transport out similar design and building undertakings that an rating of the public presentation of their existing installations is carried out. The consequence of certain physical and psychological facets of a edifice on the users’ productiveness can non be understated. It is necessary that an appraisal of pupil inn installations and their functionality be carried out. This formal rating of the built environment is called â€Å"Post Occupancy Evaluation ( POE ) † and it is the rating of a edifice with accent placed on its functional characteristics instead than the aesthetics, proficient and economical characteristics entirely. Post Occupancy Evaluation aims to enable clients, determination shapers, and operators of assorted installations to supply better environments for clients, residents, and users ( Cubukcu and Isitan, 2011 ) . Student perceptual experiences can be assessed in footings of both proficient ( i.e. , acoustic and ocular comfort ) and functional ( i.e. , room coatings and room layout ) demands. However, proficient and functional edifice public presentations are considered as two different facets that can be used to explicate student residential satisfaction ( Hassanain, 2008 cited in Akinluyi, 2013 ) . Similar surveies ( Foubert et Al, 1998, Amole, 2009a & A ; Khozaei et al. , 2010 ) in utilizing a different attack have factored in direction of the installations, this includes elements such as inn regulations and fees and the attitudes of inn employees. Several factors can be used to measure overall satisfaction with pupil lodging, including physical variables such as installations and excess services ( Hassanain, 2008 ) . Social variables such as pupil relationships, herding and privateness may besides be considered as factors used to measure user satisfaction. This systematic method evaluates the success and failures of completed design undertakings. Such information could be utilized:To better the completed and future design undertakings by better informing the interior decorators of the users’ demands and better bing edifice public presentation by modifying care and direction patterns.To make an indifferent memory for specific types of design undertakings ( such as infirmary and airdrome design or design of a university campus ) .To develop design guidelines for future design undertakings.1.2STATEMENT OF PROBLEM Many edifices do non execute as planned, some end up functioning an wholly different intent from that for which ground they were constructed. In some instances this can impact on running costs and care, user and client satisfaction and public presentation, wellness, safety and comfort. Harmonizing to Akinluyi ( 2013 ) , for repetition building clients such as universities, larning from, and rectifying past errors in design and commissioning of edifices can be highly cost-efficient and better the public presentation of the establishment in general, its installations in peculiar and greatly better all-around productiveness of the pupils. Housing installations, as before stated, is particularly of import in universities and it is of import that these installations meet the demands of the user for maximal user satisfaction. Harmonizing to Awolesi ( 2008 ) , designs are being constrained by utmost boundaries of cost and economic system, aesthetic considerations, the infinite demands of the clients, or as prevalent in establishments, the demand to do the edifice reflect the bing architectural manner of its immediate environment or typology and this consequences in constructions that sometimes compromise criterions and most times do non see the demands of the proposed users. While there is a demand for considerations of economic system, aesthetics and the of import demands of the client, the users’ demands do non hold to be sacrificed wholly. Residents’ satisfaction is one of the major determiners of edifice public presentation, quality and the success of the design undertaking. This survey seeks to analyze the degree of satisfaction of pupils with the lodging installations provided by the school. In peculiar, it investigates the first male and female inns built by the Physical Planning and Development Department of the Covenant University and the degree of satisfaction of pupils with the infinites provided within the halls. 1.3RESEARCH QUESTIONSHow functional are the infinites provided within the halls?How do pupils react to the infinites in footings of satisfaction?Does gender impact the degree of user satisfaction of pupils?1.4AIM AND OBJECTIVES The purpose of this survey is to measure the station tenancy use of two of the pupil inn installations in Covenant University as it relates to the degree of satisfaction of the pupils with the inn installations and how much these responses are determined by the gender of the pupils. To accomplish this purpose, the more specific aims are:To analyze the inn installations ( viz. Esther Hall and Peter Hall ) in footings of users’ satisfaction.To measure the students’ usage and response to these installations and the infinites within.To analyze how much this reaction is determined by the gender of the pupils.To analyze the quality of the students’ lodging based on the users’ responses and satisfaction with the installations.1.5Justification OF THE STUDY This survey is of import because the pupil lodging installations are an of import portion of the built environment in university campuses. This is particularly so in private universities peculiarly where it is compulsory for all pupils to shack on the campus in inn installations provided by the school. It will measure to what extent the gender of pupils affect the usage and perceptual experience of the infinites within the inn installations and the installations in general and how these infinites can be better adapted to accommodate the demands and demands of the different genders without giving economic system in design and execution ( i.e. building ) . This survey will assist to measure the success of completed design undertakings and measure the extent to which the designers’ purpose and outlooks are aligned with the users’ demands. 1.6Significance OF THE STUDY The survey is aimed at measuring the degree of user satisfaction of pupils in Esther and Peter Halls in Covenant University. It will measure how good the edifices match the demands of the male and female pupils and place ways to better public presentation and fittingness for intent. It will besides analyze the consequence of gender on user response to infinites in footings of satisfaction. The survey will therefore add to the organic structure of cognition every bit good as inform University decision makers on how to student inns can be better designed to accommodate the demands of the pupils. It will besides supply feedback on the degree of satisfaction of the users of the pupil inns being studied. 1.7Scope OF THE STUDY The survey will measure the types of inn installations available in Covenant University with focal point on Esther Hall and Peter Hall. Covenant University is a private university located in Sango-Ota. It was founded in 2002 by the Living Faith Commission in Canaan land, Ota. The University has 4 chief colleges. They are: the College of Business, College of Leadership and Developmental Studies, College of Science and Technology and College of Engineering. The University is good planned with clearly defined subdivisions such as the residential country, academic country, and recreational countries amongst others. The University is to the full residential ( for the pupils ) with 10 inn installations ( 5 male and 5 female inns ) provided to decently house the increasing pupil population. The male inns are the: Peter Hall, Paul Hall, John Hall, Joseph Hall and Daniel Hall. The female inns are: Esther Hall, Mary Hall, Deborah Hall, Lydia Hall and Dorcas Hall. Esther and Peter Hall are the oldest inn installations, built when the school was founded in 2002. These halls have the same design but are occupied by pupils of the two genders. The survey will measure the public presentation of the infinites provided in these halls based on the degree of pupil satisfaction. 1.8LIMITATIONS OF STUDY Due to the nature of the survey, the following are the restrictions that were experienced:The rawness of the research worker.The unanticipated response of users/occupants.Insufficient clip. The clip restraint was a major restriction.1.9RESEARCH METHODOLOGY This survey will basically utilize primary beginnings of information. Data was obtained from occupant pupils across assorted programmes of survey within the capable halls of abode utilizing structured questionnaires. Randomization is achieved by administering these questionnaires across the assorted wings and floors in the halls of abode in a systematic manner. There are 7 wings in each of the halls with 4 floors and 8 suites on each floor, except for A and G wings with 5 suites on each floor. The questionnaires will be distributed to at least 2 pupils on each floor. 1.10DEFINITION OF TERMS Appraisal: This is a opinion of a edifice based on certain selected standards. Constructing Performance: This is the mode in which a edifice maps. It has different facets some of which are quantitative in nature while others are qualitative. Some of these facets are ; energy direction, life-cycle costing, illuming, acoustics, humidness, thermic comfort and spacial relationships. Gender: Gender may be defined as the belongingss that distinguish beings on the footing of their generative functions. Post-Occupancy Evaluation: Preiser et Al. ( 1988 ) defines Post-Occupancy Evaluation as ‘the procedure of measuring edifices in a systematic and strict mode after they have been built and occupied for some time’ . Friedman ( Friedman et al, 1978 ) defines Post Occupancy Evaluation from an anthropometric position as â€Å"an assessment of the grade to which a designed scene satisfies and supports explicit and implicitly human demands and values of those for whom a edifice is designed† Student Housing: Khozaei et Al. ( 2010 ) define pupil lodging as a dumbly populated constructing with many suites in which each room contains several beds. Harmonizing to this definition, pupil lodging installations provide kiping and populating quarters, normally without private bathrooms or lavatories, for a big figure of people. It normally consists of many communal infinites such as baths, washs and in some instances common suites. Student lodging goes by many names, such as halls of abode, pupil residence hall and inns. User Satisfaction: User satisfaction is a procedure of mensurating what was received and what was expected. It is the positive experience expressed by residents when their lodging installation meets their outlooks for unit characteristics, services and installations provided.

Personal Learning Managemet Essay

Abstract Kindler, E.; Krivy, I. (2011). Object-Oriented Simulation of systems with sophisticated control. International Journal of General Systems. pp. 313–343 Haas, J. (n.d.). Modular programming. Retrieved from http://www.about.com Personal Learning Management As course assignments, assigned reading, assigned and interest-based research, and other learning activities are completed, the learner may recognize the economic value of what has been learned. Knowledge gained through learning can be forgotten if concepts are not reviewed on a regular basis. It is possible to design an application to record high economic value learning tasks and insights that will allow for periodic review. This application will help solve the issue of knowledge being forgotten by allowing the information and concepts to be kept in front of the individual for regular review. The application that must be programmed will be a simple user friendly app that will allow the user to see and record progress over a given class which will give the user the ability to not only see what has been done but to have it brought back to the forefront of what they already went over in course assignments, reading and researches for a particular class. So in essence the program will help each student record each task and can, ever so many days allow the student to review what they covered and done to keep the information fresh. The information that we will be recording is assignments for the course, any assigned reading for the course, research both assigned and interest-based, and other learning activities. By getting this information from the user the program will store this information and recall it to the user on a time and scheduled output as well as show what still needs to be done in the course. The first step in creating such a program is that we need to identify the desired results we are looking for in this program which is to help the user retain course information by helping them review the material often. Next we will design the program and this will start by having the program gather the information required from the user and how often the user wants this information brought back up either every week or every 3 days. This step will be more complex as the developing of the application continues. Once we have step-by-step for designing the program to solve the problem stated in the beginning we will began to code the program. This is when we decide which programming language we will use such as C#, C ++ and more to deliver the best solution. After we program the application we will test the program to ensure that it is free of errors and that it does indeed solve the given problem. This is known as the programming development cycle which means at any given point in this cycle we may have revisit a particular step to ensure that we get the results that we need. This program will be developed as an object-oriented approach which is according to Kindler, E.; Krivy, I. (2011) â€Å"a programming paradigm that represents concepts as â€Å"objects† that have data fields (attributes that describe the object) and associated procedures known as methods. Objects, which are usually instances of classes, are used to interact with one another to design applications and computer programs.† We are taking this approach with a modular approach due to the complexity of the program and want to make many objects that will have methods and classes with in the object. We fill this is the best way to approach the problem with various strings and arrays so that our coding will not be confusing and easy to troubleshoot should we run into any issues. Modular programming emphasizes separating the functionality of a program into independent, interchangeable modules, such that each contains everything necessary to execute only one aspect of the desired functionality. (Haas, n.d.) This will improve maintainability by enforcing logical boundaries between components. The modular design will allow us to build into one executable file per module which also allows us to reduce the size of future patches for only the module that needs it. In conclusion we have discussed the problem of users forgetting knowledge gained through learning and will be creating a program that will keep the information fresh and allow periodic review of course assignments, assigned reading, assigned and interest-based research, and other learning activities. Our approach and the necessary steps outlined until the final test has been done and the application is functional.

Free Enterprise

By definition, a free enterprise economy (also known as: capitalism or a free market economy) is an economic system controlled chiefly by the individuals and private companies instead of the government. Characteristics of a free-enterprise system include economic freedom, voluntary exchange, private property, and the freedom of profit motive. Capitalist societies generally achieve a higher standard of living because of the incentive to work: capitalism prefers harder and more efficient workers. Economic freedom is a principal of a free market economy, which allows people to decide how they will earn and spend their income.Economy The meaning of private property is those within a capitalist society have the right to buy and sell what they own or produce through market applications. This gives both what they want without the need of government regulation of how much they can trade and at what costs. ic freedom also yields to companies so they may choose which goods and services to prod uce and how much to charge for them based on the wants, or demands of the people. Competition between producers is permitted and this leads to better quality products.The hardest workers are the ones who remain employed t for it raises standards and the level of production. Through this engagement, both the buyer and the seller are free to trade with one another and make economical or material gains off the trade. A free enterprise economy is based on the ideals that private citizens own business and production. A voluntary exchange allows buyers and sellers to engage freely and willingly in the market economy. Profit motive can be described as people and factors of productions improve their well being by making money as they see fit.This regulates the amount and kind of products produced to accommodate the population. The government has no control on what one buys and sells, and workers can work for whomever they wish with no restrictions. In a wealthy free market economy, consumer s are faced with many options and ‘trade offs', so the best of the bests are the ones that survive. For example, homeowners can sell their homes as and when they please and disagree. This is the basic ideal in a capitalist society, people may control their possessions as they wish. Some topics in this essay: economic freedom, market economy, free market economy, profit motive, free market, voluntary exchange, private property, freedom voluntary exchange, exchange private property, voluntary exchange private, exchange private, buyers sellers, economic freedom voluntary, freedom voluntary, free enterprise, nterprise economy (also known as: capitalism or a free market economy) is an economic system controlled chiefly by the individuals and private companies instead of the government. Characteristics of a free-enterprise system include economic freedom, voluntary exchange, private property, and the freedom of profit motive.Capitalist societies generally achieve a higher standard o f living because of the incentive to work: capitalism prefers harder and more efficient workers. Economic freedom is a principal of a free market economy, which allows people to decide how they will earn and spend their income. Econom | | | | | | The meaning of private property is those within a capitalist society have the right to buy and sell what they own or produce through market applications. This gives both what they want without the need of government regulation of how much they can trade and at what costs. c freedom also yields to companies so they may choose which goods and services to produce and how much to charge for them based on the wants, or demands of the people. Competition between producers is permitted and this leads to better quality products. The hardest workers are the ones who remain employed t for it raises standards and the level of production. Through this engagement, both the buyer and the seller are free to trade with one another and make economical or ma terial gains off the trade. A free enterprise economy is based on the ideals that private citizens own business and production.A voluntary exchange allows buyers and sellers to engage freely and willingly in the market economy. Profit motive can be described as people and factors of productions improve their well being by making money as they see fit. This regulates the amount and kind of products produced to accommodate the population. The government has no control on what one buys and sells, and workers can work for whomever they wish with no restrictions. In a wealthy free market economy, consumers are faced with many options and ‘trade offs', so the best of the bests are the ones that survive.For example, homeowners can sell their homes as and when they please and disagree. This is the basic ideal in a capitalist society, people may control their possessions as they wish. Some topics in this essay: , economic freedom, market economy, free market economy, profit motive, fre e market, voluntary exchange, private property, freedom voluntary exchange, exchange private property, voluntary exchange private, exchange private, buyers sellers, economic freedom voluntary, freedom voluntary, free enterprise, | | Free Enterprise By definition, a free enterprise economy (also known as: capitalism or a free market economy) is an economic system controlled chiefly by the individuals and private companies instead of the government. Characteristics of a free-enterprise system include economic freedom, voluntary exchange, private property, and the freedom of profit motive. Capitalist societies generally achieve a higher standard of living because of the incentive to work: capitalism prefers harder and more efficient workers. Economic freedom is a principal of a free market economy, which allows people to decide how they will earn and spend their income.Economy The meaning of private property is those within a capitalist society have the right to buy and sell what they own or produce through market applications. This gives both what they want without the need of government regulation of how much they can trade and at what costs. ic freedom also yields to companies so they may choose which goods and services to prod uce and how much to charge for them based on the wants, or demands of the people. Competition between producers is permitted and this leads to better quality products.The hardest workers are the ones who remain employed t for it raises standards and the level of production. Through this engagement, both the buyer and the seller are free to trade with one another and make economical or material gains off the trade. A free enterprise economy is based on the ideals that private citizens own business and production. A voluntary exchange allows buyers and sellers to engage freely and willingly in the market economy. Profit motive can be described as people and factors of productions improve their well being by making money as they see fit.This regulates the amount and kind of products produced to accommodate the population. The government has no control on what one buys and sells, and workers can work for whomever they wish with no restrictions. In a wealthy free market economy, consumer s are faced with many options and ‘trade offs', so the best of the bests are the ones that survive. For example, homeowners can sell their homes as and when they please and disagree. This is the basic ideal in a capitalist society, people may control their possessions as they wish. Some topics in this essay: economic freedom, market economy, free market economy, profit motive, free market, voluntary exchange, private property, freedom voluntary exchange, exchange private property, voluntary exchange private, exchange private, buyers sellers, economic freedom voluntary, freedom voluntary, free enterprise, nterprise economy (also known as: capitalism or a free market economy) is an economic system controlled chiefly by the individuals and private companies instead of the government. Characteristics of a free-enterprise system include economic freedom, voluntary exchange, private property, and the freedom of profit motive.Capitalist societies generally achieve a higher standard o f living because of the incentive to work: capitalism prefers harder and more efficient workers. Economic freedom is a principal of a free market economy, which allows people to decide how they will earn and spend their income. Econom | | | | | | The meaning of private property is those within a capitalist society have the right to buy and sell what they own or produce through market applications. This gives both what they want without the need of government regulation of how much they can trade and at what costs. c freedom also yields to companies so they may choose which goods and services to produce and how much to charge for them based on the wants, or demands of the people. Competition between producers is permitted and this leads to better quality products. The hardest workers are the ones who remain employed t for it raises standards and the level of production. Through this engagement, both the buyer and the seller are free to trade with one another and make economical or ma terial gains off the trade. A free enterprise economy is based on the ideals that private citizens own business and production.A voluntary exchange allows buyers and sellers to engage freely and willingly in the market economy. Profit motive can be described as people and factors of productions improve their well being by making money as they see fit. This regulates the amount and kind of products produced to accommodate the population. The government has no control on what one buys and sells, and workers can work for whomever they wish with no restrictions. In a wealthy free market economy, consumers are faced with many options and ‘trade offs', so the best of the bests are the ones that survive.For example, homeowners can sell their homes as and when they please and disagree. This is the basic ideal in a capitalist society, people may control their possessions as they wish. Some topics in this essay: , economic freedom, market economy, free market economy, profit motive, fre e market, voluntary exchange, private property, freedom voluntary exchange, exchange private property, voluntary exchange private, exchange private, buyers sellers, economic freedom voluntary, freedom voluntary, free enterprise, | |

7ps of Airline

LALA LAjpatrai College | | |AIRLINE INDUSTRY | |SERVICE SECTOR MANAGEMENT | | | | | | | INDEX |Table of Content |Pg. No | |Chapter 1 | | |Introduction |3 | |Importance |4 | |Presence Scenario |5 | |Classification & Types |6 | |Advantages |8 | |Chapter 2 | | |PEST Analysis: The Indian Airline Industry |10 | |Five product levels |15 | |Chapter 3 | | |4 P’s |17 | |Chapter 4 | | |Extended Marketing Mix |24 | |Chapter 5 | | |Segmentation |29 | |Chapter 6 | | |Role of Technology |31 | |Chapter 7 | |8 Quality Dimension |33 | |Chapter 8 | | |Conclusion |35 | |Future |36 | |Reference |37 | CHAPTER ONE INTRODUCTION Airline Industry in India is one of the fastest growing aviation industries in the world. With the liberalization of the Indian aviation sector, airline industry in India has undergone a rapid transformation. From being primarily a government-owned industry, the Indian airline industry is now dominated by privately owned full service airlines and low cost carriers. Private airlines account for around 75% share of the domestic aviation market. Earlier air travel was a privilege only a few could afford, but today air travel has become much cheaper and can be afforded by a large number of people. The origin of Indian civil aviation industry can be traced back to 1912, when the first air flight between Karachi and Delhi was started by the Indian State Air Services in collaboration with the UK based Imperial Airways. In 1932, JRD Tata founded Tata Airline, the first Indian airline. Airline organizations can be classified into a number of segments depending on the nature and degree of services they provide. Major Indian carriers are pressing their feet on the accelerator to reach an acme of service level by the year 2010 when their fleet strength will meet 500 to 550. In the previous two years more than 135 aircrafts have been introduced to keep up with the increasing number of passenger traffic in Indian aerospace. A number of domestic airline groups have emerged in a reasonably short span of time to make the market furiously competitive. IMPORTANCE Growing tourism: Due to growth in tourism, there has been an increase in number of the international and domestic passengers. The estimated growth of domestic passenger segment is at 50% per annum and growth for international passenger segment is 25%. Airlines play an important role in international tourism. Developing airline services helps the nation to cash on tourism as more than 85% of the foreign tourist arrives by air. Improving Infrastructure: We all know that India's air transport infrastructure is out-of-date. In fact the overall situation is critical. A recent report by McKinsey suggests that half of India's highly qualified graduates are located in cities without international airports. Without massive change, infrastructure will not be able to handle growth. We must move quickly now. Benefit all—the government, the airport, shippers, passengers, local communities and airlines †¢ Result in greater efficiency—lower costs †¢ Result in better service levels Globalization: Globalization has improved the lives of many in developing nations. Globalization in of its self is the trading of goods and services of a local economy into an integrated global economy. Technological advances have made this practice more feasible within the last 50 years. The major milestones were the development of the internet and increased transportation technology. These two advances made the world coined â€Å"flat† and set the stage for higher living standards. PRESENCE SCENARIO Revolutionized by privatization along with active participation of the foreign investors, the Indian airline industry has experienced phenomenal transformation over the last couple of years. From being a service catering to the needs of the privileged group only it is now well within the reach of middle class population. This has been the result of increased competition in the Indian aviation industry due to the presence of a wide variety of private and public airlines with their low price tags. It was further helped by the entry of Air Deccan, the first budget airline in India, offering unbelievable tariffs to the customers. In the financial year 2006-07 there has been a significant 22. 3 percent growth in passenger traffic in the domestic airports while the aircraft movement recorded a growth by 14. 2 percent. In terms of the number of flights Jet Airways secures the top position with 8,168 flights operating till June 2007. Indian Airlines is in second position with 7,562 flights. Sahara (3,225 flights), Air Deccan (2,889 flights), Spice Jet (483 flights) and Kingfisher Airlines (367 flights) come thereafter in the list of domestic and national carrier operators. CLASSIFICATION & TYPES The Indian airline sector can be broadly divided into the following main categories: 1. Scheduled air transport service, which includes domestic and international airlines. 2. Non-scheduled air transport service, which includes charter operators and air taxi operators. 3. Air cargo service, which includes air transportation of cargo and mail. Scheduled air transport service: It is an air transport service undertaken between two or more places and operated according to a published timetable. It includes: 1. Domestic airlines, which provide scheduled flights within India and to select international destinations. Air Deccan, Spice Jet, Kingfisher Airline and IndiGo are some of the domestic players in the industry. 2. International airlines, which operate scheduled international air services to and from India. Non-scheduled air transport service: It is an air transport service other than the scheduled one and may be on charter basis and/or non-scheduled basis. The operator is not permitted to publish time schedule and issue tickets to passengers. Air cargo services: It is an air transportation of cargo and mail. It may be on scheduled or non-scheduled basis. These operations are to destinations within India. For operation outside India, the operator has to take specific permission of Directorate General of Civil Aviation demonstrating his capacity for conducting such an operation. At present, there are 2 scheduled private airlines (Jet Airways and Air Sahara), which provide regular domestic air services along with Indian Airlines. In addition there are 47 non-scheduled operators providing air-taxi/non-scheduled air transport services. Apart from this, the players in airline industry can be categorized in three groups: †¢ Public players †¢ Private players †¢ Start up players. There are three public players: Air India, Indian Airlines and Alliance Air. The private players include Jet Airways, Air Sahara, Kingfisher Airlines, Spice Jet, Air Deccan and many more. The startup players are those planning to enter the markets. Some of them are Omega Air, Magic Air, Premier Star Air and MDLR Airlines ADVANTAGES 1. Foreign equity allowed: Foreign equity up to 49 per cent and NRI (Non-Resident Indian) investment up to 100 per cent is permissible in domestic airlines without any government approval. However, the government policy bars foreign airlines from taking a stake in a domestic airline company. 2. Low entry barriers: Nowadays, venture capital of $10 million or less is enough to launch an airline. Private airlines are known to hire foreign pilots, get expatriates or retired personnel from the Air Force or PSU airlines in senior management positions. Further, they outsource such functions as ground handling, check-in, reservation, aircraft maintenance, catering, training, revenue accounting, IT infrastructure, loyalty and programme management. Airlines are known to take on contract employees such as cabin crew, ticketing and check-in agents. 3. Attraction of foreign shores: Jet and Sahara have gone international by starting operations, first to SAARC countries, and then to South-East Asia, the UK, and the US. After five years of domestic operations, many domestic airlines too will be entitled to fly overseas by using unutilised bilateral entitlements to Indian carriers. 4. Rising income levels and demographic profile: Though India's GDP (per capita) at $3,100 is still very low as compared to the developed country standards, India is shining, at least in metro cities and urban centres, where IT and BPO industries have made the young generation prosperous. Demographically, India has the highest percentage of people in age group of 20-50 among its 50 million strong middle class, with high earning potential. All this contributes for the boost in domestic air travel, particularly from a low base of 18 million passengers. 5. Untapped potential of India's tourism: Currently India attracts 3. 2 million tourists every year, while China gets 10 times the number. Tourist arrivals in India are expected to grow exponentially, especially due to the open sky policy between India and the SAARC countries and the increase in bilateral entitlements with European countries, and US. 6. Glamor of the airlines: No industry other than film-making industry is as glamorous as the airlines. Airline tycoons from the last century, like J. R. D. Tata and Howard Hughes, and Sir Richard Branson and Dr. Vijaya Mallya today, have been idolized. Airlines have an aura of glamour around them, and high net worth individuals can always toy with the idea of owning an airline. All the above factors seem to have resulted in a â€Å"me too† rush to launch domestic airlines in India. CHAPTER TWO PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P. E. S. T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that â€Å"pest† is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation sector: Political Factors In India, one can never over-look the political factors which influence each and every industry existing in the country. Like it or not, the political interference has to be present everywhere. Given below are a few of the political factors with respect to the airline industry: The airline industry is very susceptible to changes in the political environment as it has a great bearing on the travel habits of its customers. An unstable political environment causes uncertainty in the minds of the air travellers, regarding travelling to a particular country. Overall India’s recent political environment has been largely unstable due to international events & continued tension with Pakistan. The Gujarat riots & the government’s inability to control the situation have also led to an increase in the instability of the political arena. The most significant political event however has been September 11. The events occurring on September had special significance for the airline industry since airplanes were involved. The immediate results were a huge drop in air traffic due to safety & security concerns of the people. International airlines are greatly affected by trade relations that their country has with others. Unless governments of the two countries trade with each other, there could be restrictions of flying into particular area leading to a loss of potential air traffic (e. g. Pakistan & India) Another aspect is that in countries with high corruption levels like India, bribes have to be paid for every permit & license required. Therefore constant liasoning with the minister & other government official is necessary. The state owned airlines suffer the maximum from this problem. These airlines have to make several special considerations with respect to selection of routes, free seats to ministers, etc which a privately owned airline need not do. The state owned airlines also suffers from archaic laws applying only to them such as the retirement age of the pursers & hostesses, the labour regulations which make the management less flexible in taking decision due to the presence of a strong union, & the heavy control of the government. This affects the quality of the service delivery & therefore these airlines have to think of innovative service marketing ideas to circumvent their problems & compete with the private operators. Economic Factors Business cycles have a wide reaching impact on the airline industry. During recession, airline is considered a luxury & therefore spending on air travel is cut which leads to reduce prices. During prosperity phase people indulge themselves in travel & prices increase. After the September 11 incidents, the world economy plunged into global recession due to the depressed sentiment of consumers. In India, even a company like Citibank was forced to cut costs to increase profits for which even the top level managers were given first class railway tickets instead of plane tickets. The loss of income for airlines led to higher operational costs not only due to low demand but also due to higher insurance costs, which increased after the WTC bombing. This prompted the industry to lay off employees, which further fuelled the recession as spending decreased due to the rise in unemployment. Even the SARS outbreak in the Far East was a major cause for slump in the airline industry. Even the Indian carriers like Air India was deeply affected as many flights were cancelled due to internal (employee relations) as well as external problems, which has been discussed later. Social Factors The changing travel habits of people have very wide implications for the airline industry. In a country like India, there are people from varied income groups. The airlines have to recognize these individuals and should serve them accordingly. Air India needs to focus on their clientele which are mostly low income clients & their habits in order to keep them satisfied. The destination, kind of food etc all has to be chosen carefully in accordance with the tastes of their major clientele. Especially, since India is a land of extremes there are people from various religions and castes and every individual travelling by the airline would expect customization to the greatest possible extent. For e. g. A Jain would be satisfied with the service only if he is served jain food and it should be kept in mind that the customers next to him are also Jain or at least vegetarian. Another good example would be the case of South West Airlines which occupies a solid position in the minds of the US air travelers as a reliable and convenient, fun, low fare, and no frills airline. The major element of its success was the augmented marketing mix which it used very effectively. What South West did was it made the environment inside the plane very consumer friendly. The crew neither has any uniform nor does it serve any lavish foods, which indirectly reduces the costs and makes the consumers feel comfortable. Technological Factors The increasing use of the Internet has provided many opportunities to airlines. For e. g. Air Sahara has introduced a service, through the internet wherein the unoccupied seats are auctioned one week prior to the departure. Air India also provides many internet based services to its customer such as online ticket booking, updated flight information & handling of customer complaints. USTDA (US trade & development association) is funding a feasibility study and workshops for the Airports Authority of India as part of a long-term effort to promote Indian aviation infrastructure. The Authority is developing modern communication, navigation, surveillance, and air traffic management systems for India's aviation sector that will help the country meet the expected growth and demand for air passenger and cargo service over the next decade. A proposal for restructuring the existing airports at Delhi, Mumbai, Chennai and Kolkata through long-term lease to make them world class is under consideration. This will help in attracting investments in improving the infrastructure and services at these airports. Setting up of new international airports at Bangalore, Hyderabad and Goa with private sector participation is also envisaged. A good example of the impact of technology would be that of AAI, wherein with the help of technology it has converted its obsolete and unused hangars into profit centers. AAI is now leasing these hangars to international airlines and is earning huge profits out of it. AAI has also tried to utilize space that was previously wasted installing a lamination machine to laminate the luggage of travelers. This activity earns AAI a lot of revenue. These technological changes in the environment have an impact on Air India as well. Better airport infrastructure, means better handling of airplanes, which can help reduce maintenance cost. It also facilitates more flights to such destinations. FIVE PRODUCT LEVELS The Core Service: The core service of the airlines industry is to transport goods and services to various destinations. As the needs of the people increased the entire system became more organized and formal. After this stage comes the various supplementary services. The Supplementary Services: The airline industry has many players they had a brand name like ‘Air India’,’ Jet Airways’,’ British Airways’. All of them had some common services to offer like connecting flights, through check-in, tele check in, food on board, and complementary gifts etc. Different classes like economy class, business class were introduced. Air concessions are given to school students, old people etc. Singapore airlines were the first to introduce small 8† television screen for every passenger. The freebies are actually win-win deals between airlines and other services. Sahara, for example, offers its passengers a ‘business-plan’ on two-way economy class ticket, which includes a night’s stay with breakfast, STD facility for 3 minutes and boardroom facility at the Park Hotel, New Delhi. To Delhi based fliers to Mumbai, it offers a night’s stay with breakfast, airport transfers and VIP amenities at The Orchid, Mumbai. For business class, the plan includes a stay at The Leela, with buffet breakfast and late checkout. All these added service helps the customer to decide upon which airlines he wants to travel. As competition increased and the customers wanted more the next phase evolved and that is the augmented service. The Augmented Service: This phase is where the customer’s expectations are met; the service providers kept working on new methods to meet the ever-changing customers’ demands. The players introduced online booking, which was very convenient for the service users. British Airways business class has showers; it’s more spacious and comfortable. Sahara airlines offer its passengers six different types of cuisine like vegetarian, fat free, diabetic etc. They also have auction going on board. Virgin airlines have gambling on board, they also have body massage to offer to their passengers. Air Emirates has something called cab service, they have customized pick up and drop cab service. This phase is the most crucial one; with increased competition service will become the final differentiation. Future Service: As mentioned above the customer needs keep changing, the future is unknown. The customers may be looking in for more frequent inexpensive air travel, something like air taxis, supersonic speed. This decreases the time thus reducing the cost. CHAPTER THREE 4 P’s Product The airline industry is a service that satisfies customer needs for travelling. In the airline industry the customers can be divided into two segments, business and leisure. While the airline industry started out as a luxury item, business travel has changed this industry to a necessity. As we further become a global economy and communication between international companies intensifies, travel needs continue to increase. The leisure traveller has always had the need for the airline industry. Satisfying the customer needs today involves competitive rates, convenient booking of flights and benefits with those flights. Some of the problems with this industry are personally experienced by the customers. The airlines have a difficult time being punctual and this has become the norm in the industry, although some companies try to avoid it. The industry is highly susceptible to situations that result in declines in air travel, such as political instability, regional hostilities, recession, fuel price escalation, inflation, adverse weather conditions, consumer preferences, labour instability or regulatory oversight. Airlines are now in the commodity business as the public demands low-priced transportation. It has moved from elite to a common form of transportation. Today's travellers know how to surf the web for bargains through a myriad of sites such as Orbitz, Expedia, Travelocity, Hotwire, and Cheaptickets. As a commodity, airlines cannot increase prices to increase profits, so their only choice is to cut operating costs such as labour costs. Amid the competition, airlines have refocused their attention on the customers. The industry still heavily targets frequent flyers, as members can earn miles through travelling, car rentals, hotels, and credit card use. On overseas flights, business class seats convert to real flat beds. Soon passengers will have internet access during flights. Airlines are also catering to the consumer by offering mostly organic menus, while others are offering meals-to-go before boarding. For travellers pressed for time, many airlines offer fast check-in, online at home before leaving for the airport; or self-service check-in kiosks where passengers identify themselves with a credit card, print their own boarding pass, change their seat, and purchase meal coupons. Price The following are the pricing strategies: Premium Pricing: The airlines may set prices above the market price either to reflect the image of quality or the unique status of the product. The product features are not shared by its competitors or the company itself may enjoy a strong reputation that the ‘brand image' alone is sufficient to merit a premium price. Value for Money Pricing: The intention here is to charge the average price for the product and emphasize that it represents excellent value for money at this price. This enables the airline to achieve good levels of profit on the basis of established reputation. Cheap Value Pricing: The objective here is to undercut the competition and price is used to trigger the purchase immediately. Unit profits are low, but overall profits are achieved. Air India and Indian Airlines have slashed their prices to meet the competition of private airlines so that they can consolidate their position in the market. Airlines usually practice differential pricing. There are three classes: The First Class, The Executive or Business Class and The Economy Class. Fares for each class are different since the facilities provided and the comfort and luxury level is different in each class. Seasonal fares are also fixed, fares rise during the peak holiday times. Low-cost Pricing: With the advent of the low-cost airlines in the Indian aviation industry, a different low-cost flying concept has come up. Since these low-cost airlines are trying to woo the customers by providing air travel in exceptionally low prices, a price-band kind of pricing has to be designed. In low-pricing strategies, the airlines provide very low prices for the flight tickets. Also, they prices are made cheaper by booking the tickets long before the flight date. APEX Fares: In this scheme, people are given very cheap rates only if tickets are booked at least before the specified time period. But the draw-back here is that if the booking is cancelled, a substantial amount of money is not returned. Promotion Integrated Marketing Communication A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. An organisations promotional mix can consist of: ? Advertising ? Public Relations ? Sales Promotion ? Personal Selling ? Direct Mail ? Internet / E-commerce In airline industry all the above methods are use for promotion purpose. The aims of promotion fall into three main categories: to inform, to remind, & to persuade. It will always be necessary to inform prospective consumers about new products & services, but other issue may also need this type of communication to consumers; new uses, price changes, information to build consumer confidence & to reduce fears, full description of service offering, image building. Similarly consumers may need to get reminded about all these types of issues, especially in the off-peak season. It is vitally important to recognize that promotion, or marketing communications generally, may not always be aimed at potential consumer or end user of service. In many business areas, it is to design promotions aimed at channel customers to complement end user promotion. For e. g. Airlines will need to promote their services to tour operators as well as end user. Distribution (Also known as the place variable in the marketing mix, or the 4 Ps) In Airlines, they utilise more than one method of distribution. For e. g. hey sell tickets through travel agents & sell seats on fligh ts to tour operators, whilst also operating direct marketing. Whichever distribution strategy is selected, channel management plays a key role. For channels to be effective they need reliable updated information. For these reason, I. T has been widely adopted such as on-line booking system. Channel structures vary somewhat by the nature of the service ? Internet booking system ? Telephone reservation system. CHAPTER FOUR Extended Marketing Mix Marketers suggest that the unique requirements of selling services require the organization attend to three additional P's. These are people, physical evidence and process. People The people section of the Marketing Mix is the most important section of the extended Marketing Mix. It is broken up into three sections: Employees, Consumers and the Company. Do we have enough employees to provide a good service? ; Do they have the necessary personal and professional skills? , Do they understand the brand-values? , Are they enough motivated or too tired? Those are questions that airlines companies have to ask themselves, and which answers are going to have important consequences in the type of service provided. The analysis of the buyer behaviour is really interesting in this sector. Every individual have different needs and expectations in this market, so segmentation and positioning will be also fundamental. Furthermore, it’s normally an industry where, the user follows all the steps of the buyer behaviour in the selection and purchase of the service. Special importance have the Information Search by the customer (which is normally more complete than in other purchases) and beliefs and attitudes, which are the most important challenges of this analysis because normally have an important weight in the final decision of the customer. In a market as competitive as this one, a personal bad experience or just a non favourable belief or attitude can determine the user's choice forever. That's why the Brand Image is also fundamental for this kind of Companies. For e. g. A Jain would be satisfied with the service only if he is served Jain food and it should be kept in mind that the customers next to him are also Jain or at least vegetarian. Therefore, management faces a tremendous challenge in selecting and training all of these people to do their jobs well, and, perhaps even more important, in motivating them to care about doing their jobs well, and to make an extra effort to serve their customers. After all, these employees must believe in what they are doing and enjoy their work before they can, in turn, provide good service to customers. The â€Å"people† component of the service marketing mix also includes the management of the firm's customer mix. Because services are often experienced at the provider's facilities, other customers who are being served there can also influence one’s satisfaction with a service. For e. g. crying children in a nearby seat on an airplane or ill mannered customer are all examples of unpleasant service conditions caused by a firm's other patrons. Physical Evidence The service is intangible because unlike a product it can't be experienced before it is delivered. It is the ability and environment in which a service is delivered. Because it is intangible customers are at greater risk when deciding whether to use a service, so to reduce this risk, and improve success, potential customer are offered the chance to see what the service would be like with the use of testimonials, demonstrations etc. Physical layout is not only relevant to its promotional materials, but also to the layout and structure of the organization, and websites. Customers have far higher expectations and therefore they select the particular service which they know will satisfy their want. Promotional materials and written correspondence provide tangible reassurance; they can be incorporated into the firm's marketing communications to help reduce customer anxiety about committing to the purchase. Service firms should design these items with extreme care, since they will play a major role in influencing a customer's impression of the firm. In particular, all physical evidence must be designed to be consistent with the â€Å"personality† that the firm wishes to project in the marketplace. They can offer to the consumer more than a fly: additional services, and so they focus their promotional efforts in communicating that to the potential user. Process The customer service department of any airline company deal with a number of processes involved in making marketing effective in an organisation e. g. processes for handling customer complaints, processes for identifying customer needs and requirements, processes for handling requirement etc. Example of Jet (Entire Process) Purchasing process According to epinions. com, travelers' overall purchasing experiences with Jet have been very positive. People like how easy it is to choose from the different one-way fares online to make up a round-trip reservation. Some travelers prefer to use Jettelephone reservation agents for purchasing their tickets. Overall, these reservation agents have been described as very courteous and helpful. Destination Choices We found many negative reviews on epinions. com when it came to Jet destination offerings. Several people complained that Jet doesn't offer service (either non-stop or connecting) to enough destinations. Some complained about Jet operating out of smaller, less convenient airports (like Poona and Nasik). People also complained that Jet only offers limited flights per day to some destinations, making travel less convenient for some. Overall Customer Service Based on our findings at epinions. com, Jet customer service is very highly regarded. Although some people have had unpleasant experiences, almost everyone who gave an opinion raved about the service from Jet flight attendants, gate agents, ticketing/reservation agents, and even the pilots. The 7 Ps – price, product, place, promotion, people, process and physical evidence comprise the modern marketing mix that is particularly relevant in service industry, but is also relevant to any form of business where meeting the needs of customers is given priority. CHAPTER FIVE SEGMENTATION Segmentation involves finding out what kinds of consumers with different needs exist. In the airline industry, for example, some consumers look for only price, while others are much more concerned about other features and services provided. In general, it holds true that â€Å"You can't be all things to all people,† and experience has demonstrated that firms that specialize in meeting the needs of one group of consumers over another tend to be more profitable. Generically, there are three approaches to marketing: In the undifferentiated strategy, all consumers are treated as the same, with firms not making any specific efforts to satisfy particular groups. This may work when the product is a standard one where one competitor really can't offer much that another one can't. Usually, this is the case only for commodities. In the concentrated strategy, one firm chooses to focus on one of several segments that exist while leaving other segments to competitors. For example, Deccan Airlines focuses on price sensitive consumers who will forego meals and assigned seating for low prices. In contrast, most airlines follow the differentiated strategy: They offer high priced tickets to those who are inflexible in that they cannot tell in advance when they need to fly and find it impractical to stay over a Saturday. These travellers usually business travellers pay high fares but can only fill the planes up partially. The same airlines then sell some of the remaining seats to more price sensitive customers who can buy two weeks in advance and stay over. Note that segmentation calls for some tough choices. There may be a large number of variables that can be used to differentiate consumers of a given product category; yet, in practice, it becomes impossibly cumbersome to work with more than a few at a time. Thus, we need to determine which variables will be most useful in distinguishing different groups of consumers. We might thus decide, for example, that the variables that are most relevant in separating different kinds of airlines consumers are: (1) Preference for price, (2) Preference for combination of price and other features, (3) Consumers not worried at all about price: Looking for privacy or luxury (4) Willingness to pay for brand names We now put these variables together to arrive at various combinations. Several different kinds of variables can be used for segmentation. Demographic variables essentially refer to personal statistics such as income, gender, education, location (rural vs. urban, East vs. West), ethnicity, and family size. Jet Airways; for instance, has found that people from western region (India) on the average prefer vegetarian meal whereas people from east prefer non-vegetarian meal. Taking this a step farther, it is also possible to segment on lifestyle and values. Some consumers want to be seen as similar to others, while a different segment wants to stand apart from the crowd. Another basis for segmentation is behaviour. Some consumers are â€Å"brand loyal† i. e. , they tend to stick with their preferred brands even when a competing one is on sale. CHAPTER SIX ROLE OF TECHNOLOGY Intense competition in Indian Aviation Industry has made the role of technology very important for domestic airline companies. Technology can help in making travel comfortable, allow easy access to tickets and reduce time to check-in. A considerable amount of money is also saved by automation. Following points highlight the increasing use of Technology by different Airlines: Vijay Mallya-promoted Kingfisher Airlines is planning to install a landscape camera at the bottom of the aircraft that will enable passengers get a view of the take-off and landing of their airplane when flying on domestic routes. They are also going to allow GSM phones to be used on board for the first time. They are already providing live TV as part of our high-end In-Flight Entertainment (IFE) initiatives. Kingfisher Airlines has announced the launch of two world-class technological innovations to enhance guest convenience. The first cutting-edge innovation is the introduction of the ‘Roving Agent’ at the airport. Now guests with hand baggage need not have to wait at the check-in counter to collect their boarding pass, instead they can directly approach the Kingfisher Airline’s Roving Agents deployed outside the security check-in area who will book them on their choice of seats. Also launched is the facility of ‘Web Check-in’. Now Kingfisher Airlines' guests can sit in the comfort of their homes or offices and print their boarding passes. All a guest has to do is log on to the official website of Kingfisher Airlines, www. flykingfisher. com, and click on the link – web check-in. Fill-in your reservation details and the screen will display the choice of seats available onboard that particular flight. Once booked, the guest can conveniently print out the boarding pass and carry it along with him/her on the day of the flight and proceed straight to the security check counter at the airport. The Airbus A380, the world`s largest and most advanced passenger airplane, which is widely regarded as the future of aviation, marks a momentous milestone in the history of civil aviation in India. Kingfisher Airlines, India’s fastest-growing airline, has engaged Sabre Airline Solutions, the global leader of software and services for the airline industry from planning to execution, to provide a full suite of more than 20 enterprise applications to enhance its guest processing functions, as the airline continues its rapid expansion of its operations. Kingfisher Airlines is also leveraging other technology from Sabre Airline Solutions to help analyze the market and determine the best approaches to maximize revenue. Kingfisher Airlines Ltd and Dish TV have joined hands to provide live in-flight entertainment on Kingfisher aircraft. The in-flight entertainment system is one of the best in the world. The increasing use of the Internet has provided many opportunities to airlines. For e. g. Kingfisher has introduced a service through the internet, wherein the unoccupied seats are auctioned one week prior to the departure. Public sector airline Air-India is exploring the possibility of launching an information technology (IT) subsidiary to handle its automation activities. Jet Airways has launched an Interactive Voice Response (IVR)-based payment and ticketing services. The service will allow passengers to complete their reservation with credit cards through a secure gateway and instantly receive their e-tickets via email. Low-cost carriers such as Air Deccan, SpiceJet, GoAir and IndiGo are currently allowing a web-check apart from online booking. CHAPTER SEVEN QUALITY DIMENSION IN CONTEXT WITH AIRLINE INDUSTRY Reliability is most important to customers. Reliability is performing promised service dependably and accurately. If you don't deliver on your promise you can lose customers and your credibility will be damaged. It takes a long time for a company to build up a reputation for reliability, and only a short time to be branded as â€Å"unreliable†. Security in airline industry is a very important issue. Terrorist threats and narcotics are the main threats in Indian airports. The airlines and the security screening people they contract with have a simple choice – employ more staff so as to process their passengers more efficiently, or lay off staff and cause their passengers to spend more time waiting to check in than they actually spend on the flight itself. Tangible – Tangibles refers to physical facilities and facilitating goods. Examples of tangibles would be distinctive materials such as brochures and the cleanliness of the facilities. Tangible is what makes you different than competitors. Customer can see for themselves and then decide whether to go for the service or not. Responsiveness – Responsiveness is the willingness to help customers promptly. Avoid having customers waiting for no apparent reason. Responsiveness is very important because if you provide customers with what they need in a timely fashion they will be satisfied. Nobody likes to wait. Replying to a customer request promptly is a good example of responsiveness. If customers see that the company is willing to help, this will cause loyalty and it will let them know that you are concerned about them. Assurance is the ability to convey trust and confidence. Being polite and showing respect for customers will create trust. Also having professional and knowledgeable staff will create trust and confidence in customers. People enjoy meeting pleasant, knowledgeable people. By being pleasant and knowledgeable to everyone a business will present the kind of business image that draws new business. Empathy is the ability to be approachable. Empathy involves treating customers as individuals. When a customer has a problem they should not be afraid to ask questions. A company should adapt to the specials needs of a customer. Listening to customers concerns and proving them with a positive solution is how you show empathy. CHAPTER EIGHT CONCLUSION Airline industry in India is plagued with several problems. These include high aviation turbine fuel (ATF) prices, rising labour costs and shortage of skilled labour, rapid fleet expansion, and intense price competition among the players. But one of the major challenges facing Indian aviation industry is infrastructure constraint. Airport infrastructure needs to be upgraded rapidly if Indian aviation industry has to continue its success story. Some steps have been taken in this direction. Two of India's largest airports-Mumbai and New Delhi-were privatized recently. Two Greenfield airports are coming up at Bangalore and Hyderabad in southern India. Investments are pouring into almost all aspects of the industry, including aircraft maintenance, pilot training and air cargo services. The future prospects of Indian aviation sector look bright. The Indian aviation industry has witnessed remarkable growth in recent years, with key drivers being positive economic factors, including high GDP growth, good industrial performance, and corporate profitability and expansion. Other factors include higher disposable incomes, growth in consumer spending, and availability of low fares. FUTURE PROSPECTS OF INDIAN AIRLINE SECTOR Consolidation in the aviation industry: Consolidation will ease competition and give pricing power to the dominant players and as a result of higher fares even smaller players like SpiceJet stand to benefit. The air fares for SpiceJet are expected to increase by 7. 4% and 3. 6% during FY08E and FY09E respectively. Due to booming economy, it is believed that the growth in the aviation industry will continue in the scenario of increased airfares. Generally it is believed that the aviation sector in any country grows at twice the growth rate of its GDP. In India, the GDP is growing at more than 7-8% per annum, which makes the growth rate in the aviation sector to be in excess of 15%. Aviation industry in India is expected to grow at a much better rate than this because the industry is at a nascent stage with lower base and low penetration. Strong passenger growth to boost top-line and profit: Strong passenger growth would lead to 86% CAGR (Compound Annual Growth Rate) growth in revenues for the next two years. Increased passenger volume would also help in spreading fixed cost over larger passenger base there by bringing down per unit cost. Domestic Passengers: In the last three years, the number of passengers travelling by air has more than doubled with industry carrying 34mn passenger during FY07. On back of conversion of upper class rail passengers to air travel and the surging tourism industry we expect the number of people travelling by air to increase at a CAGR of 25% to 67mn by FY10E. We expect the revenue passengers for SpiceJet to increase from 2. 8mn in FY07 (12 months) to 6. mn in FY09E, a CAGR of 58%. The expected growth in revenue passenger is on account of aggressive increase in fleet size from 11 aircrafts in FY07 to 23 aircrafts by FY09E. REFRENCE Books and Journals: Adrian Palmer (2001), Principles of S ervices Marketing, third edition, McGraw Hill, London. Kotler (1998) Marketing Management Ninth Edition The Economist, 4th January 2002 A new way to fly Websites Referred: www. 4ds. com www. epinions. com www. business. headlinesindia. com www. oppapers. com www. icmrindia. org www. airindia. com www. flyairdeccan. net www. spicejet. com (www. spicejet. com/pdf/BSE_Q2FY08) www. jetairways. com www. flykingfisher. com